Your CRM is sitting on revenue.
We help you extract it.
70% of B2B contact data is missing, outdated, or wrong. We clean and enrich it so your team knows exactly who to call, in 2-4 weeks.
Free. No pitch. Just a clear picture of your CRM data.
70%+
across your records
2-4 weeks
not 6-12 months
$0.10+
per record
~95%
verified weekly
Trusted by revenue teams at
From messy CRM to active pipeline
Clean and enrich your data
70%+ fill rate in 2-4 weeks, not 6-12 months. We run your records through a waterfall of data providers and write the enriched data straight back to your CRM.
Validate your ICP and prioritize
A ranked list of who to go after first, with the reasoning behind each pick. We cross-reference your clean data against closed-won patterns and market signals.
Launch campaigns that land
Every email reads like a real person wrote it, because one did. Human-written messaging, signal-based triggers, built on top of clean data and a validated target list.
Most vendors export CSVs and call it a day. We write directly back to your CRM through native integrations with Dynamics 365, Salesforce, and HubSpot. No manual imports, no broken data handoffs.
What happens when CRM data goes stale
Reps spending half their day researching instead of selling
Sales VP / CROReps get prioritized call lists with context on why each account matters right now. Less research, more selling.
Campaigns that aren't reaching the right people
CMO / MarketingClean data shows you which segments convert. No more targeting based on assumptions from three quarters ago.
Pipeline numbers that don't match reality
CFO / FinanceClean firmographics mean you can trust the forecast. Targeting the right accounts brings CAC down because you're not spraying into the dark.
No single source of truth across teams
RevOps / CRM LeadSales, marketing, and CS all working from the same clean dataset instead of three different versions of the truth.
The math is simple
Manual Cleanup
The old way
- 50K records to manually verify and enrich.
- 6-12 months of tedious work for your team.
- $30-60K+ in direct labor costs.
- A cleaner spreadsheet, but still no strategy.
Our Approach
What we do differently
- 50K records enriched with a 70%+ fill rate.
- Completed in 2-4 weeks, not quarters.
- Starting at $0.10 per record.
- Plus: validated ICP, targeting playbook, and campaign-ready segments.
Starting at $0.10 per record. A dime per contact is worth knowing exactly who to call.
When companies reach out
There's always a specific moment when the data problem becomes impossible to ignore.
New CRM Rollout
You're migrating systems and bringing dirty data along is the last thing you need.
Failed Campaign
The last campaign underperformed. Before you rewrite the copy, check if the list was the problem.
Sales Team Expansion
You just hired new reps and they shouldn't be spending their first 90 days cleaning a spreadsheet.
M&A or Consolidation
You're merging systems from multiple companies and need one clean dataset out the other side.
Pipeline Pressure
The board wants pipeline numbers, but the data behind the forecast isn't trustworthy.
See how we help teams like yours
What this looks like in practice
1,166 accounts in Salesforce. 208 priority accounts with zero contacts. No enrichment. Outbound stalled.
ICP confirmed against the real data, all 208 priority accounts enriched with decision-maker contacts and competitors mapped, so outbound's back up and running.
20,000 D365 accounts. Incomplete firmographics. No structured enrichment process.
Waterfall enrichment running through Clay with direct write-back to D365, hitting 70%+ fill rates with a repeatable process they can run again whenever the data starts decaying.
"Found 63 multi-location targets with 18-26% price gaps vs marketplaces and high review velocity. Want the full sheet with URLs and timestamps?"
AI handles the research, humans write the emails
~95% inbox placement, verified weekly. No AI-generated copy touching your prospects.
Adapt per prospect
Someone who's never heard of you gets a different message than someone who's already looking for a solution. The copy adjusts based on where they are in the buying process.
Assemble from human-written blocks
Every email's built from messaging blocks that a real person wrote and tested. Not generated or templated, just written and then assembled for each prospect.
Protect your domain
Dedicated domain rotation, full SPF, DKIM, DMARC setup, and continuous seed list monitoring.
See what's hiding in your CRM
15 minutes. You get a clear picture of your data quality, where the gaps are, and a specific plan for what to fix first.
15 min
audit call
$0
cost to you
20 records
sample enrichment
We'll enrich 20 of your records for free so you can see the difference.