Your CRM is sitting on revenue. We extract it.
We turn your messy CRM into a predictable revenue engine by focusing on your data first—because that’s what tells you who to target. The data isn't the deliverable. The pipeline is.
Trusted by forward-thinking sales teams
From Messy CRM to Full Pipeline in 3 Phases
Our process is built on a simple premise: better data leads to better strategy, and better strategy leads to revenue. Here’s how we turn your CRM from a cost center into a revenue engine.
Phase 1: Foundation
Clean & Enrich Your Data
We complete in 2-4 weeks what takes most teams 6-12 months. Every record is validated, enriched, and deduplicated using a waterfall process—writing a 70%+ complete dataset directly back to your CRM.
Phase 2: Strategy
Validate ICP & Prioritize
Move with confidence. We validate your ICP against the enriched data, then build a prioritized targeting playbook. You'll know exactly who to call next—and why they'll answer.
Phase 3: Activation
Launch Campaigns That Convert
This is where data turns into dollars. We design and launch signal-based outreach campaigns built on your new strategy. The output is predictable pipeline, not just another clean spreadsheet.
A technical edge
We're one of the few teams that bridge Clay expertise with Dynamics 365 and Salesforce native integrations. Most enrichment vendors export CSVs. We write directly back to your CRM.
Ready to turn your CRM into a revenue engine?
Get a Free CRM AuditWhat broken CRM data actually costs
A messy CRM isn't just a nuisance—it's a silent killer of growth. It creates friction, wastes resources, and undermines confidence across your entire GTM team. Here's how the pain shows up.
| The Pain | Who Feels It | Our Fix |
|---|---|---|
| Reps researching instead of selling | Sales VP / CRO | Prioritized call lists with context on why each account matters. |
| Campaigns targeting the wrong people | CMO / Marketing | ICP validation from enriched data. Know which channels actually convert. |
| Pipeline numbers don't match reality | CFO / Finance | Clean firmographics and engagement tracking. Lower CAC through targeting. |
| No single source of truth | RevOps / CRM Lead | A unified data foundation. Sales, marketing, and CS from the same lens. |
The math is simple
Manual Cleanup
- 50,000 records to manually verify and enrich.
- 6-12 months of tedious, soul-crushing work for your team.
- $30-60K+ in direct and opportunity labor costs.
- You get a slightly cleaner spreadsheet, but you still don't get strategy.
Our Approach
- 50,000 records enriched with a 70%+ fill rate, guaranteed.
- Completed in 2-4 weeks, not quarters.
- Delivered for a fraction of the cost of hiring internally.
- Plus: you get a validated ICP, a targeting playbook, and campaign-ready segments.
At $0.10 - $0.50 per record, who’s going to say a dime per contact isn’t worth knowing exactly who to call?
When companies come to us
We work with B2B companies that have a CRM full of data they can't trust.
Don't import garbage on day one. Start clean.
Fix the foundation so the next one hits.
New reps shouldn't be data janitors.
One source of truth from multiple systems.
You can't forecast what you can't measure.
Real Results From Real CRMs
Before: 1,166 accounts in Salesforce. 208 priority accounts with zero contacts. No enrichment. Outbound stalled.
After: ICP confirmed. Competitors identified. 208 accounts enriched with decision-maker contacts. Outbound relaunched.
Before: 20,000 D365 accounts. Incomplete firmographics. No structured enrichment process.
After: Waterfall enrichment via Clay. Direct CRM write-back. 70%+ fill rates. Repeatable process for ongoing hygiene.
“Found 63 multi-location targets with 18-26% price gaps vs marketplaces and high review velocity. Here’s a redacted snapshot. Want the full sheet with URLs and timestamps?”
Authentic at scale
Our system ensures every message sounds human because it is. We use AI for research and data hygiene, not for writing prose. Expect inbox placement rates of ~95%, verified weekly.
Adapt per prospect: We tailor messaging to guide prospects from unaware to solution-aware, ensuring relevance at every step.
Assemble from human-written blocks: Guarantee every email sounds genuinely human by composing messages from pre-vetted, hand-written content.
Protect your domain: Maintain high deliverability with dedicated domain rotation, full SPF, DKIM, DMARC setup, and continuous seed list monitoring.
Ready to find the hidden revenue in your CRM?
Stop letting good leads die in a messy database. Our free, no-obligation CRM audit will show you exactly how much pipeline you're sitting on and give you an actionable plan to extract it.
Or, request a sample enrichment of 20 records to see the output quality firsthand.