Running in your accounts 10 days after we get Clay access.
The clock starts the day you give us access. Past builds took about 48 hours of work.
The Outbound Build
Your reps already have the accounts. They just don’t know which ones changed this week.
We build the system inside your Clay and CRM that surfaces the live ones. That could be a new leader, fresh funding, a hiring push, or a competitor move. Then it hands your team the person, the date, and the reason to call.
Take Sequence. They posted a Business Development Representative role on 13 August 2026. For a company that sells to sales teams, that is a team that just put money into outbound. Your rep opens the job post, sees the date, and has the reason in hand.
It runs in your accounts 10 days after Clay access. You own every piece.
Book the free CRM audit30 minutes on your own accounts. Free.
Most of your accounts are quiet. A handful just changed.
Your CRM can’t tell the difference. A score treats a quiet account the same as a live one.
So your reps call on a guess, or they don’t call at all.
Buyers reply when something just happened at their company. Miss that window and the email lands cold.
More names won’t help. What helps is knowing which ones changed, and when.
It’s one build for $2,500, and it’s yours the day we hand it over.
We set it up inside the tools you already use. Here’s what you get.
Your accounts, checked every week. We lock the 3 to 5 public events that matter for your business. When one hits, the account lands in your CRM with the date and a link your team can open.
The missing contact data, filled in. We check one source, then the next, until we find what’s missing. Fill rate runs 70%+, and it writes straight into your CRM, not a spreadsheet.
The right person at each account. One or two people who have to deal with that event. Each comes with a work email we checked.
What to say. A short talk track for every event so your rep knows why they’re calling before they pick up the phone.
Sending domains, set up right. Separate domains for cold email so your main domain stays clean. We set the records inbox providers check before they trust you. About 83% of B2B email reaches the inbox. That’s the industry average from the Validity 2026 Email Deliverability Benchmark Report, not our number.
A clean handover. When it’s running in your accounts, it’s yours. That’s when the second half is due.
01
Free CRM audit.
30 minutes on your own accounts. We show you which ones had a public event in the last 30 days and what your data is missing.
02
Pick your events.
We look at the deals you won and the deals you lost. Then we agree on the accounts and the 3 to 5 events worth a call.
03
Start the build.
You pay the first half and give us Clay access. The 10 days start.
04
We build it in your accounts.
It all goes in your Clay, your CRM, and your sending domains. Nothing lives in ours.
05
Handover.
It’s running in your accounts. You pay the second half.
06
Warmup.
New domains warm over the next few weeks. Then your team starts sending from them.
Here’s what the work looks like.
A real build, start to finish. A European tech distributor had 400 partner companies in its CRM. It had three checked emails across all of them. We filled the data and wrote it straight back into the CRM. Two weeks later they had 474 verified emails, 445 decision makers, and 404 phone numbers across 311 companies. With the data in place, they could see which of those accounts had just moved and reach the right person with a reason already in hand.
What lands in your CRM. Every account comes with the event, the date, a link your team can open, the person to reach, and what to say to them.
$2,500 to build it. $1,800 a month to keep it running.
The build. $2,500, one time. Half when we start. Half at handover.
Upkeep. $1,800 a month, month to month. Your events keep running. Your account lists refresh and new accounts land in your CRM. We fix what breaks. When you need a new event, we add it.
We don’t book your meetings or run your sending. We build the system and keep it working. Your team does the selling.
On the audit call we run the math against your real deal size so you can see what $2,500 buys you.
It runs in your accounts. Stop paying and it all stays.
The tables, the lists, the contacts, the talk tracks, and the domains are yours. Cancel upkeep any month and you keep every piece. Your team sends the email from whatever tool you pick.
If it isn’t running in your accounts 10 days after we get Clay access, you don’t pay the second half. Cancel upkeep any month and keep everything.
The clock starts when we get Clay access. We don’t promise meetings, replies, or inbox rates, because you send the email.
Who builds it.
I’m Travis Ross. I wrote outbound for two years before I built this. My best emails still went quiet when nothing was happening at the account. The replies came the week something public had just happened there. So now I find that week first.
travis@conceptoutbound.comFAQ
Then it fits right in. The build goes in your Clay. We set up the tables, the events, and the data checks, then connect it to your CRM.
No. Your team sends. You pick the tool. The build gets everything ready.
Hire one if you need one. An SDR still has to know which accounts to call this week. This build tells them.
Every event carries the date it happened and a link your team can open. Old events drop before your reps see them.
No. We build the system and keep it working. You own the sending, so we don’t promise meetings, replies, or inbox rates.
It keeps running in your accounts. You keep everything. Nothing gets switched off.
If it isn’t running in your accounts 10 days after we get Clay access, you don’t pay the second half.
Dynamics 365, Salesforce, and HubSpot.
Ask on the audit call.
See which of your accounts changed this month.
Book the free CRM audit. We look at your own accounts for 30 minutes. You leave with the accounts that had a public event in the last 30 days and the exact gaps in your data. Then you decide if the build is worth $2,500.