The issue usually isn't messaging or rep performance.
It's that about 70% of the contact data in a typical CRM is missing, outdated, or just wrong.
We clean and enrich CRM data so your team knows exactly who to call and why they'll pick up. Most of that work's done in 2-4 weeks, not quarters.
70%+
across your records
2-4 weeks
not 6-12 months
$0.10
Starting at $0.10 a record
~95%
verified weekly
Trusted by revenue teams at
How it actually works
Clean and enrich your data
Most teams spend 6-12 months manually cleaning records. We run them through a waterfall of data providers and write the enriched data straight back to the CRM. It'll usually take about 2-4 weeks to hit a 70%+ fill rate.
Validate your ICP and prioritize
Once the data's clean, we cross-reference it against your closed-won patterns and market signals. You get a ranked list of who to go after first, with the reasoning behind each pick.
Launch campaigns that actually land
With clean data and a validated target list, we build outreach using human-written messaging and signal-based triggers. Each email reads like something a real person sat down and wrote, because that's exactly what happened.
Most vendors export CSVs and call it a day. We write directly back to your CRM through native integrations with Dynamics 365, Salesforce, and HubSpot. No manual imports, no broken data handoffs.
What actually happens when CRM data goes stale
Reps spending half their day researching instead of selling
Sales VP / CRO
Reps get prioritized call lists with context on why each account matters right now, so they spend less time researching and more time actually selling.
Campaigns that aren't reaching the right people
CMO / Marketing
The data actually tells you which segments convert, so you're not relying on assumptions from three quarters ago.
Pipeline numbers that don't match reality
CFO / Finance
Clean firmographics mean you can actually trust the forecast. And targeting the right accounts brings CAC down because you're not spraying into the dark.
No single source of truth across teams
RevOps / CRM Lead
Sales, marketing, and CS all working from the same clean dataset instead of three different versions of the truth.
The math is simple
Manual Cleanup
The old way
- 50K records to manually verify and enrich.
- 6-12 months of tedious work for your team.
- $30-60K+ in direct labor costs.
- A cleaner spreadsheet, but still no strategy.
Our Approach
What we do differently
- 50K records enriched with a 70%+ fill rate.
- Completed in 2-4 weeks, not quarters.
- Delivered for a fraction of the cost.
- Plus: validated ICP, targeting playbook, and campaign-ready segments.
At $0.10 - $0.50 per record, a dime per contact is worth knowing exactly who to call.
When companies usually reach out
B2B teams that have a CRM full of data they can't trust.
New CRM Rollout
You're migrating systems and bringing dirty data along is the last thing you need.
Failed Campaign
The last campaign underperformed, so before you rewrite the copy, it's worth checking if the list was the actual problem.
Sales Team Expansion
You just hired new reps and they shouldn't be spending their first 90 days cleaning a spreadsheet.
M&A or Consolidation
You're merging systems from multiple companies and need one clean dataset out the other side.
Pipeline Pressure
The board wants pipeline numbers, but the data behind the forecast isn't fully trustworthy yet.
See how we help teams like yours
What this looks like in practice
1,166 accounts in Salesforce. 208 priority accounts with zero contacts. No enrichment. Outbound stalled.
ICP confirmed against the real data, all 208 priority accounts enriched with decision-maker contacts and competitors mapped, so outbound's back up and running.
20,000 D365 accounts. Incomplete firmographics. No structured enrichment process.
Waterfall enrichment running through Clay with direct write-back to D365, hitting 70%+ fill rates with a repeatable process they can run again whenever the data starts decaying.
"Found 63 multi-location targets with 18-26% price gaps vs marketplaces and high review velocity. Want the full sheet with URLs and timestamps?"
AI handles the research, humans write the emails
~95% inbox placement, verified weekly. No AI-generated copy touching your prospects.
Adapt per prospect
Someone who's never heard of you gets a different message than someone who's already looking for a solution. The copy adjusts based on where they actually are.
Assemble from human-written blocks
Every email's built from messaging blocks that a real person wrote and tested. Not generated or templated, just written and then assembled for each prospect.
Protect your domain
Dedicated domain rotation, full SPF, DKIM, DMARC setup, and continuous seed list monitoring.
If you want to see what's hiding in your CRM
The audit takes about 15 minutes. You'll get a clear picture of your data quality, where the gaps are, and a specific plan for what to fix first.
Or, request a sample enrichment of 20 records.