Reach the buyers ready to hear from you.
A new leader, new funding, a rush of hiring, or a move by a competitor just happened at their company. The email is written, and so is what to say on the call. Your team runs the send, or we handle sending.
Book my free 15-minute diagnosis
You have accounts. The hard part is knowing which one is worth a call.
A CRM score treats a quiet account like a live one.
A meeting happens after a leader starts, a round closes, or a competitor moves.
Every email starts from a dated public event you can open.
Account, event, date, person.
Start Monday knowing who to contact, why, and when.
Dated event. Person. Work email.
The person at each account who has to deal with that event, plus a work email we checked.
One or two people per account.
The dated event at that company, and why it points to this person.
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Start from deals you already won
Read closed won and lost, then build the list with you.
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Check those accounts every week
A public event with a date. Closed deals decide which events count.
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Find whom that event affected
Then check work email.
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Write outreach you can sign your name to
From that dated event. One question. Stop.
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You send, we send, or your rep calls
Emails we can send. Calls and LinkedIn stay with your reps.
THE PILOT GUARANTEE
The pilot is on us if we can't show you the dated public event behind every email and talk track.
You can open the link behind every fact before your rep sends or dials, and forward it to a partner who wants to see it.
If nothing public happens at your accounts that week, we keep looking at no extra charge.
Book my free 15-minute diagnosis
Travis Ross, founder
I wrote outbound for two years before I built this. My best emails still went quiet when nothing was going on at the account.
The replies came the week something public had just happened there. So now I find the dated event first, then I write.
travis@conceptoutbound.com
FAQ
Questions from first calls.
Keep them. Your reps get their time back for closing.
We do the list building, the qualifying, the account research, and the CRM upkeep, even if you already run both.
We write the week a public event happens at that account, and you get the dated link behind every email and talk track.
You help build this list, starting from the deals you already won.
Then the email goes out the week something public happens at one of them, even if every list you bought went cold.
A pilot shows you how many of your accounts have a dated public event in a month, before you hire, onboard, and wire up tools.
You keep the account list, the contacts, the emails, and the talk tracks. If another round makes sense, we plan it together.
Every event carries the date it happened, and anything stale gets dropped before it reaches your reps.
WHAT HAPPENS NEXT
Four steps from the first call to your first week of outbound.
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01
Book a 15-minute diagnosis
I find the single biggest leak in your outbound and give you one clear fix. Fifteen minutes. Free.
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02
Pick the accounts together
We agree on the accounts, and which public events are worth an email or a call.
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03
Get the first emails and talk tracks
You see the dated event behind each one, and the person it points to.
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04
Your reps go to work
They email, call, or message on LinkedIn from what's in front of them, or we send the emails.
Book a free 15-minute diagnosis.
You leave with one named leak in your outbound and one clear fix.