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Get replies from buyers who can see you’re relevant

We use public, time-stamped signals to target a micro-segment that shares your current pressure, then hand-write the first messages—context-driven and reputation-safe.

Real segment (2–5 shared traits)
Dated public signals
Human-written, no token-fluff

Seed round + 2 SDR roles + Salesloft live → 12 accounts flagged; first messages and scoring included.

Travis Ross

How I turn proof into pipeline

A walkthrough of the exact process—from following the paper trail to writing messages that lead with evidence, not assumptions.

Why outbound fails when it starts with a generic list

How I qualify with public deal evidence

What ruthless disqualification looks like

Extracting strategic intelligence (not just emails)

Peer-to-peer messages that don’t read like vendors

The payoff: context-driven ABM that earns respect and replies

Ready for this level of outbound?

Start the pilot

Evidence we use

No generic lists. We pull public, time-stamped signals that point to real, shared pain—then write messages that fit that reality. Here are examples.

Expansion & compliance drag

We track: new-geo hiring/subdomains, policy-page diffs (≤30 days), audit/backlog mentions.

You get: bottleneck alert + relevant audit snapshot.

Margin leakage & churn risk

We track: price gaps vs. marketplaces, review-velocity swings, offer changes.

You get: SKU-level recovery targets + a pricing opener that lands.

Legacy vendor replacement window

We track: visible stack, integration-complaint trails, fresh budget/RFP/new owner.

You get: right-timed outreach + a 3-step switch plan.

SLA volatility (revenue at risk)

We track: incident spikes, status-page history, hiring for escalation roles.

You get: contract-exposure message + a renewal-risk account list.

Integration debt slowing onboarding

We track: public integration complaints, ticket-backlog heat, changelog gaps.

You get: time-to-value reframed + prioritized unblock tasks.

Who we help

MSPs, cybersecurity, SaaS, and professional services—anywhere risk, cost, or revenue leaves public footprints. We prove why you, why now before the first email.

MSPs

capacity shifts · incident patterns · contract cycles

Cyber

regulatory moves · control gaps · team signals

SaaS

geo expansion · churn risk · integration friction

Services

margin pressure · backlog spikes · scope creep

Examples (tight and curiosity-first)

Pain-aware opener
“Noticed you’re adding regulated-state pages while security questionnaires pile up. Teams hit a wall around 50+ controls with manual reviews. Those who broke through automated evidence pre-request and cut cycle time 60%. Sound familiar?”
Value-led teaser
“Found 63 multi-location targets with 18–26% price gaps vs marketplaces and high review velocity. Here’s a redacted snapshot. Want the full sheet with URLs and timestamps?”

Authentic at scale

Human-written. No AI prose. AI only for facts/list hygiene. Inbox placement ~95%+ (verified weekly).

  • Adapt per person: Move prospects from unaware to solution-aware with tailored messaging.

  • Assemble from human-written blocks: Ensure every email sounds genuinely human because it is.

  • Rotate domains: Maintain high deliverability with full SPF, DKIM, DMARC, and seed list monitoring.

Receipts from the system

We turn evidence into pipeline. Stats below come with segment context and proof on request.

3–5×

Reply Lift

vs. AI-generated benchmarks over 60-day windows

95%+

Inbox Placement

verified weekly across active inboxes

87%

Lower Cost/Meeting

vs. SDR teams at similar volumes

Methodology: n=XX campaigns; time frame YY–ZZ; segments scored with 2–5 public signals; details on request.

Start with a 30–45 day pilot

We pick one tight segment, pull public signals, write/send the first messages, and measure replies. If it works, we scale. If not, you keep everything.