Concept Outbound vs. ZoomInfo
You probably already have ZoomInfo. So do your competitors. The database isn't the differentiator. What you do with the data is.
ZoomInfo solves one problem. You have three.
ZoomInfo is a database. A good one. 300M+ contacts, strong intent data, enterprise-grade compliance. For about $15,000 a year, you get access to a lot of records.
But records aren't pipeline. Your team pulls a list, loads it into a sequence, and sends the same message to everyone. The data was fine. The targeting was broad. The messaging was generic. And the reply rate reflects it.
The gap isn't data availability. It's what happens between "we have the data" and "we have pipeline." That's where most teams get stuck.
Single-source data vs. enrichment waterfall
ZoomInfo is one data source. Good coverage in North America, weaker in EMEA and APAC. Strong on firmographics, decent on technographics, gaps in direct mobile numbers outside the US.
An enrichment waterfall runs your records through 10+ providers in sequence. ZoomInfo fills what it can, then Cognism fills the European mobiles, then a technographic provider adds the tech stack, then a firmographic provider catches the remaining company details.
That's how you go from 40-60% fill rates to 70%+. Not by finding a better single source, but by stacking multiple sources where each one fills what the others miss.
Side-by-side comparison
| ZoomInfo | Concept Outbound | |
|---|---|---|
| What you get | Database access (records) | Enrichment + strategy + messaging |
| Data sources | Single source (ZoomInfo) | 10+ sources via enrichment waterfall |
| Fill rate | 40-60% depending on market | 70%+ across all fields |
| Annual cost | $15,000+ per year | $0.10-$0.50 per record (project-based) |
| CRM write-back | Record export and sync | Direct API write-back to D365, Salesforce, HubSpot |
| Targeting strategy | Not included | ICP validation + signal-based targeting playbooks |
| Messaging | Not included | Human-written sequences included |
| D365 integration | Basic | Native Dataverse write-back with custom entity mapping |
When ZoomInfo is the right call
ZoomInfo makes sense if your team needs a self-serve database for individual lookups and your SDRs are seasoned enough to build their own targeting and messaging.
If you already have a strong ICP definition, proven playbooks, and just need more records to feed the machine, a database subscription works. ZoomInfo is great for that.
But if the problem is that you have records and can't turn them into pipeline, or your targeting feels broad, or your reps are sending the same message to everyone, adding more records won't fix it. You need the strategy layer.
Common questions
Can you work with our existing ZoomInfo subscription?
Yes. ZoomInfo is one of the data sources inside our enrichment waterfall. If you already have a subscription, we use it alongside 10+ other providers so each one fills what the others miss. You get more value from the subscription you're already paying for.
Why would I need enrichment if I already have ZoomInfo?
ZoomInfo covers about 40-60% of fields for most B2B databases, depending on your market and geography. A multi-source waterfall takes that to 70%+. Plus you get ICP validation, targeting playbooks, and human-written messaging. ZoomInfo gives you a phonebook. We give you a playbook.
Is Concept Outbound cheaper than ZoomInfo?
Different model entirely. ZoomInfo charges about $15K per year for access to their database. We charge $0.10-$0.50 per record for enrichment plus strategy. For a 20,000 record enrichment project with targeting playbooks, we typically cost less than a year of ZoomInfo and deliver more than data.
Does ZoomInfo write back to Dynamics 365?
ZoomInfo has CRM integrations but they're designed for record export, not enrichment write-back. Our approach writes enriched data directly to your CRM through the API, including custom fields and objects. The data lives where your reps already work.
What about ZoomInfo's intent data?
ZoomInfo's intent data tells you who is researching topics in your space. We use that as one of several buying signals alongside hiring patterns, tech stack changes, and funding events. Intent data is a signal, not a strategy. The strategy is what you do with that signal.
Can I cancel ZoomInfo and just use Concept Outbound?
Some clients do. If your primary use of ZoomInfo is enrichment and list building, our approach replaces that with better coverage and a strategic layer on top. But if your sales team uses ZoomInfo daily for individual lookups and org charts, you might keep both.
The full stack
See what a strategy layer looks like
Free audit. 30 minutes. We'll look at your CRM and show you what ZoomInfo is missing and what signal-based targeting could do for your pipeline.